Recently the Seattle Mariners released a quintet of commercials for the 2011 season. It's an eclectic bunch of spots showcasing Guti's defense (and sexy face?) and Ichiro's ability to hit anything. Somehow Jason Vargas and his concrete socks also receive a starring role. Huh. Certainly the boldest commercial is Painful, which stars GM Jack Zduriencik acknowledging the horrid 2010 season while simultaneously affirming the team's hopes for the present and future. It's risky for a sports franchise to ever admit mediocrity but I like how the M's confront what happened last year.
While Painful ironically makes me feel good about the team it's definitely not my favorite commercial. Behold, the crème de la crème of this year's crop: Encore, Encore starring Larry Bernandez.
Oh man, that's good. Right down to the Chewbacca-esque ending. That kooky and creative Mariners marketing team. Check out Mariners commercials from previous season on YouTube to view the fruits of their labor.
Of course, awesome Seattle sports commercials weren't solely confined to the M's. Back when the Supersonics were in town they had some batshit ridiculous/awkward/awesome TV spots. See for yourself:
Predrag Drobnjak, his cat Jinkies, Space Bear and a Desmond Mason art set
Vladimir Radmanovic, Neil Diamond on the stereo and a warm fleece blanket:
Damn you David Stern.